Efficiency and Effectiveness...

There are two integral and contrasting elements in managing your business:

• Efficiency - implies preservation of resources (Time, talent and money)
• Effectiveness - implies achieving a result regardless of the resources used.

Effective management is in the art of discovering the point of correlation of the two!

 A Story About a Game...

Businesses tend to grow organically. Change is often a result of resolving a crisis, which often only serves to make the infrastructure of your organization that much more complicated and nearly always affecting either efficiency or effectiveness.

Over time, correcting these issues is like playing a game of Jenga. As you make changes, moving pieces from one place to another, you never know which shift or change could bring down the entire organization.

This is exactly the time you want to bring in an expert in business infrastructure - preferably an outsider!

With new eyes comes new perspective and a fresh new approach to restructuring your business processes in a way that ensures maximum balance between efficiency and effectiveness thus ensuring maximum profitability.

Using the Webcentric model, we take a modular approach to evaluate your business. Once we have broken down all aspects into documentable interactive modules (sort of like subroutines in a computer program), we can help you determine where technology based solutions can save you the most time and money and where it's more profitable to retain active staff or hire new staff. An additional side effect of the Webcentric approach is that it naturally enforces employee accountability.

What is Webcentric?

As business people, we're used to thinking of our business in terms of tangible structure and thinking of technology as an add on or support. We have an address, we need phones. We have a bank account, we need QuickBooks and a computer to manage that bank account. We call this a "Brick and Mortar" business model. Nothing can happen until the structure is built literally using Brick and Mortar or tangible materials.

In this way, the Webcentric point of view is backward. Brick and Mortar or tangible parts of your business are the last resort. As much as possible, we work to make your business as "Virtual" as possible.

What if your web site can manage your customer questions for you 24/7?
What if it handles orders automatically?
What if it tracks internal processes, employee participation in your business?
What if it tracks productivity and accountability through all aspects of your business?

Why stop with the web site?

• All of your sales
• all of your marketing
• All of your customer support
• All of your office infrastructure
• All of your payroll and timecards

... can be managed using custom tools built into your web site or using off the shelf 'SaaS" (Software as a Service) solutions (for example, QuickBooks online) and almost always at negligible cost or significant ROI (Return on Investment).

Simply put, Webcentric means to look at the "Efficiency" and "Effectiveness" of a technology solution before throwing people and man hours at a problem. Using the Webcentric approach when growing or stabilizing your infrastructure, you always put productivity first and as a result, always end up saving money.